Yep, we headed for Hawaii on Wednesday. Pretty much all you need to know about the week of Aug. 26-Sept. 1 — though I did capture one helluva sunset at Dodger Stadium before we headed for the islands. Without further ado, let’s get to the images (and, remember, to see full-sized versions, just click directly on any image).
I will catch up. I will catch up. I will catch up! Much as I continue to forge ahead with completing my 2013 Photo-A-Day project here, so too will I persevere in presenting the monthly #LOTD2013 playlists I cobbled together. In that spirit, here are August’s Lyric-of-the-Day Tweets (find the Spotify playlist I’ve created from these lyrics linked at the end of the post or on the clickable image at right), with some brief explanations (in italics) for a number of the lyrics. Remember, if you want to see the lyrics as they pop up daily, just give me a follow on Twitter!
- “Teach our twisted speech/To the young believers/We’ll train our blue-eyed men/To be young believers” #TheClash “Clampdown” #LOTD2013 8/1
- “You know I can’t sleep, I can’t stop my brain/You know it’s three weeks, I’m going insane” #TheBeatles “I’m So Tired” #LOTD2013 8/2
- “Wake up it’s time/We need to find a better place to hide/Make up your mind/I need to know tonight” #FooFighters “Razor” #LOTD2013 8/3
- “Happiness, coming and going/I watch you look at me/Watch my fever growing/I know just who I am” #TheVerve “Lucky Man” #LOTD2013 8/4
- “The kids want a little fun/The kids all have to get their kicks/Before the evening’s done” #MC5 “High School” #LOTD2013 8/5 (I was able to spend some time catching up with old HS friends in Anaheim before and after attending the Angel game with some work pals.)
- “There’s a smile on my face for everyone/There’s a golden coin that reflects the sun” #OingoBoingo ”Just Another Day” #LOTD2013 8/6
- “I’ll throw away/A chance at greatness/Just to make this/Dream come into play” #MatthewSweet “Sick Of Myself” #LOTD2013 8/7
- “Billy Joe shot a man while robbing his castle/Bobbie Sue took the money and run” #SteveMillerBand “Take The Money And Run” #LOTD2013 8/8 (Post-industry event, a group of us were spinning this on vinyl in a friend’s hotel room in Hollywood.)
- “Ain’t never count me out/Y’all better count me in” #DJKhaled #Ludacris #RickRoss #SnoopDogg #TPain “All I Do Is Win” #LOTD2013 8/9
- “Bright lights is enticing but look what it did to Tyson/All that money in 1 night, 30 mil for 1 fight” #JayZ “Holy Grail” #LOTD2013 8/10
- “Perfect strangers when we meet/Strangers on the street/Lovers while we sleep” #SmashingPumpkins ”Perfect” #LOTD2013 8/11
- “You got a job downtown/Man that leaves your head cold/Everywhere you look/Life ain’t got no soul” #Springsteen ”Murder Inc” #LOTD2013 8/12
- “I’m charming and dashing/I’m rental car bashing/Phony paper passing/At Nix Check Cashing” #BeastieBoys “High Plains Drifter” #LOTD2013 8/13
- “May your heart always be joyful/And may your song always be sung/May you stay forever young” #BobDylan “Forever Young” #LOTD2013 8/14 (A special bond in this song for my dad and I, and we had a great time at the Dodger game on this night.)
- “Never saw rainbows in my wine/But now that your lips are burning mine” #EllaFitzgerald “I’m Beginning To See The Light” #LOTD2013 8/15 #ORF
- “We could fly a helicopter/Nothing left to talk about/Entertain you/Celebrate you” #Garbage “When I Grow Up” #LOTD2013 8/16
- “I went down Virginia/Seekin shelter from the storm/Caught up in the fable/I watched the tower grow” #CCR “Who’ll Stop The Rain” #LOTD2013 8/17 (Spent a rainy Saturday in Virginia Beach/Norfolk — my first visit ever — with friends.)
- “Devil and the deep blue sea behind me/Vanish in the air you’ll never find me” #ThePolice “Wrapped Around Your Finger” #LOTD2013 8/18
- “She broke down & let me in/Made me see where I been/Been down 1 time/Been down 2 times” #FleetwoodMac ”Never Going Back Again” #LOTD2013 8/19
- “Time is a string of pearls/See the future just hanging there/A new frame, a new perspective” #Passengers ”Your Blue Room” #LOTD2013 8/20
- “See him drink/From a bottle/See him eat/From a plate/Cute, cute/As a button” #TalkingHeads ”Stay Up Late” #LOTD2013 8/21
- “Hot like a cheetah/Neon mamacita/Eat at tacoria/Pop locking’ beats from Korea” #Beck “Hollywood Freaks” #LOTD2013 8/22 (Took the Metro up to Hollywood for a movie and, suffice it to say, the freaks were out in force.)
- “Your groove I do deeply dig/No walls only the bridge/My supperdish, my succotash wish” #DeeeLite “Groove Is In The Heart” #LOTD2013 8/23
- “I’ve got something here/If you give me one more beer/I’m gonna call a runner” #KingsOfLeon “Back Down South” #LOTD2013 8/24
- “I’m standing here on the ground/The sky above won’t fall down/See no evil in all directions” #INXS “Don’t Change” #LOTD2013 8/25
- “I got a backstreet lover on the passenger seat/I got my hand in my pocket, so determined, discreet/I pray” #PearlJam “Once” #LOTD2013 8/26
- “I used to make a living, man/Pickin’ the banana/Now I’m a guide for the CIA/Hooray for the USA” #Ramones ”Havana Affair” #LOTD2013 8/27
- Back from #Hawaii. Time for some #LOTD2013 catch-up. “Vacation/All I ever wanted/Vacation/Had to get away” #TheGoGos “Vacation” 8/28
- “All hail to alma mater/To thy glory we sing/All Hail to Southern California/Loud let thy praises ring” #USCTMB “All Hail” #LOTD2013 8/29 (I attended USC’s 30-13 win over Hawaii at Honolulu’s Aloha Stadium … and, as is my wont, I sang the alma mater post-game.)
- “Come a li’l bit closer/Hear what I have to say/Like children sleepin/We could dream the nite away” #NeilYoung ”Harvest Moon” #LOTD2013 8/30
- “I have this dream where I’m down on my knees on the black sand/I’m facing the sea as the wind …” #JennyLewis ”Black Sand” #LOTD2013 8/31 (Took the Road to Hana on Maui today and made a stop to take a dip on a black-sand beach.)
Here’s the Spotify playlist if you’d like to listen along: #LOTD2013: August
The February issue of Response debuted in print a couple of weeks ago and hit the Web last week. I’ve finally been able to clear some time today to give you my monthly glimpse at back story on the issue, including the cover feature highlighting Premera Blue Cross (and VP/GM Jim Havens), the new class of inductees for the DR Hall of Fame and more:
- About four months ago, we got a call from Sean Fay of Envision Response in Seattle. Sean’s been a long-time friend of Response, going back to his days with Cesari Direct. He was really excited about the work he’d just done with Premera Blue Cross, the Blue Cross health insurance organization serving Washington and Alaska, and believed they’d be interested in talking about their campaign for some newly tweaked Medicare offerings. After I was connected with Amy Carter, a key PR player for the insurer, the story came together without a hitch. Havens, who headed up the Medicare Advantage product launch, was open and forthright about the challenges Premera faced and the work that both Envision and agency DMW Direct did to help make its multi-channel campaign a success. If you missed the link above, here it is once again: A Direct Advantage
- Our Field Reports news section is a hearty one this month, led by the announcement of the 10 inductees selected to join the Direct Response Hall of Fame on May 1 at Response Expo in San Diego. With a nominating process headed by the Response Advisory Board, this group of inductees joins our inaugural group of nine who were inducted in 2013. Not only will the induction event happen at the Expo, but a very special panel discussion featuring six of the inductees will take place just prior to the ceremony. In sadder news, we say goodbye to one of the “As Seen On TV” industry’s founding fathers, Mike Ackerman, who passed away in January. If you missed the link above to these two big stories (and more), click here to take a look: Field Reports February
- When I received the initial 3Q 2013 short-form DRTV media billings information from Kantar Media, the decline was eye-opening. After all, the year’s first two quarters had been a struggle for all media billings areas we cover. But these were brutal. Fortunately, the Kantar team sent a note along, not too far after the initial E-mail, with an explanation for its change in methodology late in 2012 that is playing a role in the losses it’s reported so far in 2013. So, while short-form media billings are still down — and the market is mirroring the long-form space by moving more of its dollars away from the expensive cable space — the losses aren’t as horrifying as once believed. For more on 3Q short-form DRTV billings (and Kantar’s explanation), click here: Kantar Clarifies Dour 3Q Short-Form Results
- Finally, my Editor’s Note riffs on how healthcare marketers — forced to become more agile and more aggressive due to the new Affordable Care Act and an aging populace — are becoming the leaders in showing all vertical markets how best to become direct, digital, data-driven marketing experts. The timing couldn’t be better, coming along a month after the debut of Response‘s new look and new tagline. In addition to our cover feature on Premera Blue Cross, the issue also includes a feature on how an array of healthcare marketers are finding new ways to gain and maintain customers. For more of my thoughts, here’s the link once again: Healthcare Marketers Point the Way to Marketing’s Future
Thanks again for reading and interacting with Response!
It was a nice week to stay around LA in between trips. From inside our building to Hollywood and — of course with that 30-game plan — Dodger Stadium, here is the week that was August 19-25.
This afternoon, I sent this note via E-mail to my season ticket rep and various higher-ups in the Dodger organization about the club’s planned move to paperless tickets for the 2014 season. Enjoy my ticket-collecting geekiness now!
And, yes, all tickets pictured are mine, including the 1981 ticket with my name written on it by my dad. To see the ticket images at full size, just click on them.
To Stan Kasten and the Los Angeles Dodgers,
I’ve spent the bulk of my life (nearly 43 years) as a huge Dodger fan. In that time, I’ve attended close to 500 games, including 30 of the past 32 home openers and many postseason games. Last year, when I bought a 30-game miniplan for the first time, I was thrilled with the service I received from the club during the season — and even more thrilled with the performance on the field after mid-June.
So when my ticket agent, Jeff Kim, wisely let me know that the minor cost to move up to a full season in 2014 was far outweighed by the benefits it afforded, I was truly excited to fulfill a lifelong goal — becoming a Dodger season ticket holder.
However, another thing you should know about me is that among those games, I also have the ticket to every single game I’ve attended since 1981 — well over 400 tickets. These are cherished memories for me and incredibly important. I have a similar record with many of my other favorite teams, including the Los Angeles Kings (every game ticket since 1979) and USC football (I haven’t missed a home game since 1990 and have the stubs to prove it).
So, as you might imagine, one of the moments I was most looking forward to in becoming a Dodger season ticket holder was the day my ticket books would arrive before the season (for reference, see Jimmy Fallon in the movie “Fever Pitch” on the day his Red Sox tickets arrive — my fiancée says that’s what it looks like when my Trojan football tickets arrive every summer).
When I heard about the new plan for paperless tickets while on a business trip at the end of January, I was unhappy. Now, the more I look at the Dodgers’ unilateral decision to make this move on the backs of their most loyal fans — the miniplan and season ticket holder base — the more irritated I have become. I haven’t been able to write until now due to my business travel schedule, but let me quickly run down some of the issues I have with this — beyond my own personal preferences.
One, the idea that this is somehow a “green” initiative is bogus. Yes, smartphone penetration is around 65 percent in the U.S., but that leaves — at the very least — one third of your fans out in the cold, left to print their own tickets. You’re trying to tell me that if I needed to print out 162 tickets this season on a home printer, that’s somehow greener than you sending me two 10-page books of tickets? Then you extrapolate that to, say, 7,000-10,000 more season ticket holders? That’s laughable.
At the same time, I’m likely to give five (or more) games worth of tickets to my father. He doesn’t own a smartphone or a home printer. So, instead of me being able to hand him (or mail him) the tickets as I simply have done in the past, it’s now on me to make sure they’re printed and that he secures them. How is this making my life (or his) easier? According to the FAQ about this move, it seems that if I decide to print out tickets to give to someone for a game, and they lose them, they could be out of luck? At the same time, if I give printed tickets to someone but at the last minute they can’t go and I decide to go in their place, I may have an issue using my phone to access the tickets? Correct me if I am wrong, but this seems like a pretty crazy hassle just to remove the “ticket printing” line item from the Dodgers’ ever-growing budget.
Once in the stadium, how do the Dodgers plan on dealing with people who aren’t in their correct seats whose cellphones have conveniently “run out of batteries”? Or, to the contrary, what if someone’s phone truly does run out of battery life — and after last season’s battery-sucking, non-connecting WiFi issues, what guarantee is there that this won’t happen?
These are just a few of the possible problems I could see arising. I’m sure you’ve heard of many more in recent weeks.
Honestly, I understand that the world is moving forward, and I have used print-at-home tickets several times in recent years. I’ve also used smartphone tickets at movie theaters and the like. And, I would completely understand a measured move toward mostly paperless ticketing by the Dodgers over a 2-3 year process.
However, dropping this info on your most loyal fans and giving no options to us less than two months before the season’s first pitch is a horrible PR move — and as a magazine editor, I deal with horrible PR people every day.
You could have tested the waters very easily by announcing a pilot program gently urging season ticket holders to go paperless, while still offering the printed option to those of us who prefer it. Heck, you could have done so and told me I’d have to pay an extra $1-2 per game to have printed tickets and I’d take you up on it – kind of like how the organization gently massaged the new parking pricing with last week’s announcement. (I used the system for the Kings-Ducks Stadium Series game in January to pre-pay.) You handled that well and made it easy to swallow. If I don’t pick up my parking beforehand, then I understand it’s on me when I have to drop $15 at the gate. And I don’t feel badly about it.
Nonetheless, I’m sure this is one of many notes the organization has received since its announcement. When it comes to this decision, its announcement and its handling since, I am a very unhappy new season ticket holder. I hope that changes by Opening Day, if not sooner.
Update (6 p.m., 19 February 2014)
Thanks all for your interest in this post. I knew this topic was important to a lot of folks out there, but I appreciate everyone who took time to share on Facebook, retweet or otherwise send the link along.
It’s been a long day in the office, but I did want to share the good (not great) news I received from my season ticket rep this morning. As noted in the original post, he’s done nothing but a great job for me over the past few months, so it was no surprise that he reached back first thing today. He was circumspect and apologetic, but most importantly, he wrote this:
“I don’t know if we have already done this, but since there are many that do not have printers, email or a smart phone, we are allowing regular game day tickets to be printed. I will make sure to put you on the list, and sometime next month, someone from the ticket office/box office will be giving you a call, to confirm printed tickets.”
After a few more emails back and forth, I can report that while he said that the tickets will not be the usual season ticket “special stock,” the Dodgers are in fact compiling a list of fans who require printed tickets. Those tickets will be printed on the regular “gameday stock” — essentially the same paper stock they use when you buy at the ballpark ticket counters or — in my case — last year with my 30-game miniplan.
So, while it’s not the 100-percent solution of usual season tickets, there has clearly been some effect on the organization due to pressure from the fan base on the topic. At the same time, I also confirmed that for all other purposes — StubHub resale, transferring tickets to technologically-capable and less-excited-about-collecting friends, etc. — fans with printed tickets also will be able to utilize fully the new technologies that come with the MyDodgersTickets website.
Again, thanks for reading here. If I get anymore updates, I’ll be sure to share them ASAP!