Next up on the Lyric-of-the-Day project recaps from 2013-2014 is the January 2014 playlist. As a refresher, each day from Jan. 1, 2013 through Dec. 31, 2014, I posted a lyric on my Twitter feed. At the end of each month, I created a Spotify playlist of the songs featured, and throughout much of 2013-14 here on the blog.
Here’s January’s #LOTD2014 playlist (find the Spotify playlist I’ve created from these lyrics linked at the end of the post or on the clickable image at right), with some brief explanations (in italics) for a number of the lyrics.
“It’s time to spread our wings and fly/Don’t let another day go by my love” #JohnLennon “(Just Like) Starting Over” #LOTD2014 1/1
“But there’s something about us I’ve got to do/Some kind of secret I will share with you” #DaftPunk “Something About Us” #LOTD2014 1/2
“Got a 7-inch trigger finger/Don’t know how to stop it” #7Horse “Meth Lab Zoso Sticker” #LOTD2014 1/3 (Memorable tune from Scorsese’s “The Wolf of Wall Street,” which I saw on this Friday night.)
“Yeah, uh huh, you know what it is/Everything I do, I do it big” #WizKhalifa “Black And Yellow” #LOTD2014 1/4
“We never once thought of the fears/For what we’d do when the battle cry was over” #Alarm “Sixty Eight Guns” #LOTD2014 1/7
“I’m not the only soul who’s accused of hit and run/Tire tracks all across your back” #JimiHendrix “Crosstown Traffic” #LOTD2014 1/8
“Forever never seems that long til you’re grown & notice the day-by-day rule can’t be too long” #Outkast “Ms. Jackson” #LOTD2014#Coachella 1/9 (Coachella 2014 lineup announced, featuring the Outkast “reunion.”)
“Before the teacher and the test/Before the journey and the rest” #BigCountry “Fields Of Fire” #LOTD2014 1/11
“And all this science I don’t understand/It’s just my job five days a week/A rocket man …” #EltonJohn “Rocket Man” #LOTD2014 1/12 (Visited the Space Shuttle at the California Science Center in Exposition Park with my Aunt Sue.)
“Tough guy, what you got to prove/Moving like an elephant, that’s your favorite move” #BeastieBoys “Tough Guy” #LOTD2014 1/13
“Wrote a nasty letter & I sent it to the Lord/I said don’t you dare come & bother me no more” #TheDeadWeather “Rocking Horse” #LOTD2014 1/24
“If one guy’s colors and the other’s don’t mix/They’re gonna bash it up” #TheOffspring “Come Out And Play” #LOTD2014 1/25 #StadiumSeries#LA (L.A. Kings vs. Anaheim Ducks in front of more than 54,000 at Dodger Stadium in the NHL Stadium Series game.)
“Flip on the tele/Wrestle with Jimmy/Something is bubbling/Behind my back” #Weezer “Say It Ain’t So” #LOTD2014 1/31 #PhoenixOpen#BirdsNest (After a full day on No. 16 at the Phoenix Open, a group of us stuck around to catch the Weezer concert at the famed “Birds’ Nest” location at TPC Scottsdale.)
After a long, long, LOOOOOONG delay, I’m bound and determined to post the rest of my Lyric-of-the-Day project playlists from 2013-2014. As a refresher, each day from Jan. 1, 2013 through Dec. 31, 2014, I posted a lyric on my Twitter feed. At the end of each month, I created a Spotify playlist of the songs featured, and throughout much of 2013-14 here on the blog, I was posting links and more information on those lyrics and playlists.
The latest playlist to (finally) get a work-up in my Lyric-of-the-Day project is from December 2013. Here’s that month’s #LOTD2013 playlist (find the Spotify playlist I’ve created from these lyrics linked at the end of the post or on the clickable image at right), with some brief explanations (in italics) for a number of the lyrics.
“Then comes that big night/Giving the tree the trim/You’ll hear voices by starlight” #Sinatra “Mistletoe & Holly” #LOTD2013 12/2
“We know that Christmas will be green & bright/Sun to shine by day & all the stars at night” #BingCrosby “Mele Kalikimaka” #LOTD2013 12/3
“I want to roll around like a kid in the snow/I want to re-learn what I already know” #TheKillers “A Great Big Sled” #LOTD2013 12/4
“Chains no longer bind me/Not the shackles at my feet/Outside are the prisoners/Inside the free” #U2 “Silver & Gold” #LOTD2013 12/5 #Mandela (South African apartheid hero Nelson Mandela passed away, necessitating this break from the holiday tunes to drop U2’s homage to him.)
“You’ll get a sentimental feeling when you hear/Voices singing ‘Let’s be jolly'” #BrendaLee “Rockin Around The Christmas Tree” #LOTD2013 12/6
“Santa’s got to make it to town/Santa make him hurry/Tell him he can take the freeway down” #ChuckBerry “Run Rudolph Run” #LOTD2013 12/7
“So this is Xmas/I hope you have fun/The near & the dear one/The old & the young” #JohnLennon “Happy Xmas (War Is Over) #LOTD2013 12/8 #RIP (43rd anniversary of the assassination of John Lennon.)
“There’s a tree in the Grand Hotel/One in the park as well” #PerryComo “It’s Beginning To Look A Lot Like Christmas” #LOTD2013 12/9
“There’ll be parties for hosting/Marshmallows for toasting” #AndyWilliams “It’s The Most Wonderful Time Of The Year” #LOTD2013 12/10 (The Response team hosted its annual Winter Bash cocktail party in New York City.)
“City sidewalks busy sidewalks/Dressed in holiday style/In the air/There’s a feeling of Christmas” #DerBingle “Silver Bells” #LOTD2013 12/11
“I’ve been for a walk/On a winter’s day/I’d be safe and warm/If I was in L.A.” #MamasAndPapas “California Dreamin'” #LOTD2013 12/12 (Throwing out some hometown love from a very cold Thursday in New York City.)
“Rhymes so loud and proud you hear it/It’s Christmas time and we got the spirit” #RunDMC “Christmas In Hollis” #LOTD2013 12/13
“Church bells in town/Ringin’ a song/What a happy sound” #DarleneLove #PhilSpector #U2 “Christmas (Baby Please Come Home)” #LOTD2013 12/19 (Hopped a plane “home” to Boston to spend the holidays with my future wife’s family.)
“Sleigh bells ring, are you listening/In the lane, snow is glistening” #Eurythmics “Winter Wonderland” #LOTD2013 12/20
“Through the years we all will be together/If the fates allow” #LouRawls “Have Yourself A Merry Little Christmas” #LOTD2013 12/21
In a shocking turn, the headline for the cover story on the LVCVA echoes its most famous tagline: ‘What Happens in Vegas …’ The work on this story actually dates to late 2015, when I received a press release from the LVCVA’s Courtney Fitzgerald about a new digital offering from the group. By early January, we’d settled on a cover interview with Cathy Tull, the group’s senior vice president of marketing, as a cover story. But with a new TV campaign rolling out in June — and a series of mobile-focused digital offerings hitting in the interim — we agreed to push the feature until this particular issue. It was the right choice, because by the time I sat down for a phone call with Tull in early May, we had plenty to discuss. The LVCVA’s wide-ranging goals and ever-expanding online and offline marketing efforts make it a great story for anyone looking at any facet of performance-based marketing. If you missed it above, here’s the link: ‘What Happens in Vegas …’
Attribution may be the biggest buzzword in performance-based marketing today. Marketers, agencies, and other vendors are working constantly to find the right mix of data that will help them attribute each lead or sale back to the piece of media that prompted a consumer to act. But as consumers have gained more control over how and when they are reached — let alone how and when they respond — that attribution is harder and harder to nail down. Seven members of the Response Advisory Board responded to questions for this special roundtable on the topic of attribution — and the online version includes their full, unabridged answers. If you missed the link above but want to check out the story, click here: What’s the Attribution Solution?
When I met with Forter‘s Bill Zielke and Delivery.com’s Colin Sims at the eTail West event in Palm Desert, Calif., in February, I was intrigued by their story about the online retailer’s struggles with credit card fraud and Forter’s solution. Right then and there, I made an immediate decision that this story was worthy of a rare case study feature in the pages of Response. Four months later, freelancer Doug McPherson has the story for you: Fighting Fraud
The issue’s fourth feature — our look at the pharmaceutical and healthcare markets — is only available online. For marketers of healthcare services to health insurance to pharmaceuticals, an ever-changing regulatory environment is nothing new. How are these marketers dealing with the restrictions — and capitalizing on new opportunities in the age of Obamacare and expanded Medicare coverage? Don’t miss this web exclusive: Healthy Changes
Our monthly direct response TV and radio media billings return to the DR radio space for outstanding fourth-quarter 2015 results. The radio space’s best 4Q performance in five years lifted its annual total to more than $58 million — a 7.9-percent rise over 2014, which itself was a big bounce-back year. What’s behind the recent success of the radio medium? For a full look at 4Q 2015 DR radio media billings, click here: DR Radio Doubles Down on Success
Response is very fortunate to have many of the brightest minds in the business as regular contributors to our column well. This month’s pieces display the breadth of that expertise, if you simply click on these links: Media Zone; Production House; Net Gains; and Legal Review. At the risk of sounding a little self-assured after more than 15 years running the magazine’s editorial, I’d like to think I’m in that group of “bright minds,” which means I always want to make sure my Editor’s Note column measures up. This month, I flip the attribution debate among marketers and agencies on its head and ask our readers to view attribution from a consumer’s perspective. Might this reversal help you better understand your attribution issues from a business perspective? That’s what I’d like to know. If you missed the link above, click here to read (and respond to) my latest: Thinking Like a Consumer Could Help Your Attribution Modeling
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