Response June: Money Mailer, Social Media and a Growing Market
Better late than never, here’s a look at my work in Response‘s June issue!
Our cover story on Money Mailer’s marketing leader Chris Rimlinger was a bit of a late bloomer, coming to us after a couple of other opportunities dropped out. But that turned out to be a lucky break, as Rimlinger was a pleasure to deal with and a very thoughtful interviewee. Not only that, but the size and scope of Money Mailer as a direct response marketer, via print, Web and mobile, was a surprise to me once we delved into the story. Money Mailer not only services hundreds of local communities across the U.S., but it’s also one of the leading franchise ownership opportunities in the country. To learn more, here’s the link once again: The Deal Is in the Mail
The latest Response Advisors’ Forum, about the growing power of social media, became a Web exclusive when the print version was cut for space. But that allowed for us to run all of our experts’ answers in their entirety. As usual, the opinions were varied as some believe social media is a perfect DR outlet whose measurability is truly underrated at this moment. Meanwhile, others still have questions about social’s viability as a standalone DR opportunity. To hear from the industry’s experts on social media in DR, click here: A Social Solution
Finally, my Editor’s Note column for June talks about some of the positive financial statistics that are trickling out in the DR space of late, questioning why so many folks you speak with in the industry still seem to downplay the industry’s health. The idea came up when researching recent media stats for a different project, but those numbers are hard to dispute: direct response is getting healthier every day, and often at a faster pace than other, more touted marketing mechanisms. To read my thoughts, here’s the link: Most DR Indicators Are Up
Thanks again for reading and interacting with Response!