Response July: Swimming With a Shark and the Power of Family
This time, I made it before the end of the month in question! Here’s a look at some of the key pieces of Response‘s July issue.
- Our cover story on FUBU Founder Daymond John came to us via one of our best and longest-termed Advisory Board members, Mike Medico of E+M Advertising. This one was a long haul, as we spent about five months with John‘s team working out timing of the story, while also trying (but not quite succeeding … this time) to bring him in as a speaker at Response Expo 2012. The E+M team was a fantastic helper in moving along the negotiations, along with John’s very accessible PR group. The interview was a pleasure, as the star of ABC’s “Shark Tank” spent extra time explaining his business interests and chatting about his initial toe-dip into DRTV. He’s a very interesting man, and with the help of long-time Response freelance photographer Dario Acosta, I think we were able to capture a story that lives up to John’s track record. If you missed the link to the story above, here it is again: Swimming With Sharks
- A feature I didn’t write but was excited to shepherd along was the story about a new generation of direct response industry offspring taking on leadership roles. The idea was pitched to me originally by the always imaginitive Karla Crawford Kerr of Hawthorne Direct (who, with Tim Hawthorne and Jessica Hawthorne-Castro in the house, sees one of these relationships up close just about every day). Along with freelance writer Doug McPherson, we found a great cross section of families hard at work in DRTV, and actually queried another great 5-7 families who didn’t respond to be included. Don’t miss this one: All in the Family
- Finally, both of those stories helped inspire my Editor’s Note column for July. The ideas of doing good business and doing business well often seem to clash in this age of overwhelming corporate greed. To see the success stories on display in this issue featuring a taste of family kindess and care is inspiring, especially during times where many of us could use the inspiration. To check out my column, once again, here’s the link: From Bloodlines to the Bottom Line
Thanks again for reading and interacting with Response!