One could say that September’s cover feature was a long time coming. After all, Keith Mirchandani has led Tristar Products to a series of mega successes using long-form DRTV and the now tried-and-true DR-to-retail model. You know them: the Ab Roller, the Jack LaLanne Juicer, the Genie brand of women’s intimate apparel, and — most recently — the Copper Chef brand. (Side note, I interviewed LaLanne for a June 2003 Response cover story. Still one of my favorite interviews of all time.) The company also won the sixth DRMA Marketer of the Year Award in 2014, earning part of a cover with fellow finalists Euro-Pro and Zumba Fitness. Turns out we caught Mirchandani at the right time for an intriguing interview, as he says Tristar is focused on the digital future. His thoughts about Amazon feel revolutionary to anyone who’s spent a lot of time around many traditional DR marketers who seem resistant to change. If you missed the link above, here it is once again: Product Power
Many experts believed — for some time — that consumers would never transition away from buying CPG products only at brick-and-mortar retail locations. But technology has a funny way of making such predictions look foolish, eventually. And with CPG marketers following the lead of success stories like Dollar Shave Club, Charlie’s Soap, and others, the CPG e-commerce revolution is well underway. What should you expect in coming months and years? Our feature from freelancer Doug McPherson has some answers: CPG Market: Toilet Paper Cleans Up … Online
As video marketing becomes prevalent everywhere — from that 50-inch flat screen in your home to the 4-inch screen in your hand — it’s leading the way to a true convergence of media, technology, and commerce that’s serving both the marketer and the consumer in equally efficient ways. As we transition to our new tagline later this month — the magazine for media, technology, and commerce — this feature from freelancer Nicole Urso Reed tells part of the story about why we’re heading in this direction: Prime Time, All the Time
Our monthly direct response TV and radio media billings wrap up first-quarter 2017 results with a look at Kantar Media‘s DR radio results. After a five-quarter-long winning streak, DR radio finally gave back a little of those gains, dipping 7.9 percent compared to 1Q 2016 results. Still, the quarter’s total spend marked the second-best 1Q result during the past decade — so there’s no need to panic. For a full look at 1Q 2017 DR radio media billings, click here: Radio Loses Volume in 1Q 2017
Don’t miss these solid column submissions that give weight to the September issue, as well:
My Editor’s Note column sets the stage for Response Magazine’s coming brand refresh, while also dropping the news of our complete rebrand of our annual three-day event as MTC Expo. Yes, you’re going to be hearing a lot about the convergence of media, technology, and commerce. But it’s exactly where the business is headed — and we’re going to be right there with it, if not a step ahead. If you missed the link above, here it is: We Stand at the Intersection of Media, Technology, and Commerce
Thanks again for reading and interacting with Response!
Hey all. Yes, it’s been a while. We got our October issue off to print late last week — and here I am blogging about our August issue?! Yep. September was a crazy month of personal and business travel, on top of working heavily on the rebrand of Response Expo as MTC Expo, and the brand refreshes of Response Magazine and the DRMA. Both the Response and DRMA sites should be brand new by early November. Finally, here’s a look back August, which is led by an intriguing cover interview with Jean Vernor, who leads MetLife‘s direct-to-consumer efforts. Other features in the issue include a look at how the wider financial services space is using direct methodologies and our annual look at the fulfillment and logistics space. How did these — and other — pieces come together? Let’s take a look.
Ahead-of-the-game technology is becoming more crucial in the fulfillment and logistics space, as well. Freelancer Doug McPherson spoke with leaders from seven of the top providers across the country about just how many engineers, operations leaders, and IT pros it takes to run logistics for clients both large and small. Additionally, those leaders dished on the average costs of fulfillment — one of Response‘s most popular tidbits of research every year. Here’s that story link again: Getting Geeky
Here’s the Lyric-of-the-Day project recap from May 2014.
As a refresher, each day from Jan. 1, 2013 through Dec. 31, 2014, I posted a lyric on my Twitter feed. At the end of each month, I created a Spotify playlist of the songs featured, and throughout much of 2013-14 here on the blog. But, thanks to work and life, I’m still trying to get these last few playlists and links live!
Here’s May’s #LOTD2014 playlist (find the Spotify playlist I’ve created from these lyrics linked at the end of the post or on the clickable image at right), with some brief explanations (in italics) for a number of the lyrics.
“A chick walks by/You wish you could sex her/But you’re standing on the wall/Like you was Poindexter” #YoungMC “Bust A Move” #LOTD2014 5/1 (Young MC performed at Response Expo’s closing night party, atop the third-base dugout roof at Petco Park.)
“My heart’s wood, she’s a carpenter/She’s an angel in the night, what she does is alright” #BruceSpringsteen “Thundercrack” #LOTD2014 5/11
“You said you were foolish but I saw the genius/In pulling the stitches apart” #Kasabian “Let’s Roll Like We Used To” #LOTD2014 5/12
I take this verse to heart so very much. “Take this mouth/So quick to criticize/Take this mouth/Give it a kiss” #U2 “Yahweh” #LOTD2014 5/13
“I could dream ahead before my world turn blue/And the light inside would only shine for you” #TheBlackKeys “Turn Blue” #LOTD2014 5/14
“For the ones who had a notion/A notion deep inside/That it ain’t no sin to be glad you’re alive” #BruceSpringsteen “Badlands” #LOTD2014 5/15 (For my birthday, one of the best lines from one of my absolute favorite songs.)
“Were you born to resist or be abused/I swear I’ll never give in/I refuse” #FooFighters “Best Of You” #LOTD2014 5/16 #Game7#GoKingsGo(The Kings annihilated the Ducks in Anaheim to win the Western Conference Semifinals.)
“Nobody f-ing with my bro from Morningside/Go by Bubba/Hit that dance like thunder” #CaliSwagDistrict “Teach Me How To Dougie” #LOTD2014 5/17
“Cause the free wind is blowin’ through your hair/And the days surround your daylight there” #America “Ventura Highway” #LOTD2014 5/18 (Gorgeous drive home down the coast from Santa Barbara after our latest wedding prep weekend.)
“Dreams, they complicate my life/Dreams, they complement my life/This time, no escape, I wake up” #REM “Get Up” #LOTD2014 5/19
“He said that thing in California is kind of compromised/Someone must’ve said something” #TheHoldSteady “Runner’s High” #LOTD2014 5/20
“Take her down to the river/Split her right up the middle/Now there’s gonna be trouble” #JennyLewis “The Next Messiah” #LOTD2014 5/21 (One of my favorite Jenny Lewis songs, performed live at The Observatory in Santa Ana tonight.)
“Come on in/I’ve gotta tell you what a state I’m in/I’ve gotta tell you in my loudest tones” #Coldplay “Warning Sign” #LOTD2014 5/22
“And after all the violence and double talk/There’s just a song in the trouble and the strife” #DireStraits “Walk Of Life” #LOTD2014 5/23
“Maybe I’ll put a hole in your head/You know, just for the f*ck of it/I can reduce you if I want” #NIN “Big Man With A Gun” #LOTD2014 5/24 (The UC Santa Barbara shooting left seven dead. Asshole.)
“Oh baby come on out to the sea/Come on take a walk down Sunset with me” #CountingCrows “Los Angeles” #LOTD2014 5/25
“Chased our pleasures here/Dug our treasures there/But can you still recall/The time we cried” #TheDoors “Break On Through” #LOTD2014 5/26