Still playing catchup to the end! Here’s the latest way-overdue Lyric-of-the-Day project recap from 2013-2014 from April 2014.
As a refresher, each day from Jan. 1, 2013 through Dec. 31, 2014, I posted a lyric on my Twitter feed. At the end of each month, I created a Spotify playlist of the songs featured, and throughout much of 2013-14 here on the blog.
Here’s April’s #LOTD2014 playlist (find the Spotify playlist I’ve created from these lyrics linked at the end of the post or on the clickable image at right), with some brief explanations (in italics) for a number of the lyrics.
“And the warmth of your smile starts a-burnin’/And the thrill of your touch gives me fright” #LedZeppelin “Fool In The Rain” #LOTD2014 4/1
“The days went by like paper in the wind/Everything changed then changed again/It’s hard …” “To Find A Friend” #TomPetty#LOTD2014 4/2
“Lord of lyrics, duke of discussion/Ruler of rock, your king at cold-crushin” #RunDMC “Raising Hell” #LOTD2014 4/3
“They put you down, they say I’m wrong/You tacky thing, you put them on” #DavidBowie “Rebel Rebel” #LOTD2014 4/4
“I don’t need your authority/Down with the moral majority/’Cause I want to be the minority” #GreenDay “Minority” #LOTD2014 4/6
“Yes, I’m jumping like a jumping jack/Dancing, screaming, itching, squealing, fevered” #TheCure “Hot Hot Hot” #LOTD2014 4/7 (Nothing like an early spring heatwave in L.A.)
“He headed west ’cause he felt a change would do him good/See some old friends good for the soul” #BobSeger “Hollywood Nights” #LOTD2014 4/8
“Come on and get your overdose/Collect it at the borderline/And they want to get up in your head” #BrokenBells “The High Road” #LOTD2014 4/9
“There’s a part of me that still believes/My soul will soar above the trees” #WhiteLies “To Lose My Life” #LOTD2014 4/10
“Exchangin good lucks face to face/Checkin his stash by the trash at St. Marks Place” #Replacements “Alex Chilton” #LOTD2014 4/11 #Coachella(Night 1 of Coachella 2014 brought a great show from The Replacements)
“I’m so happy ’cause today/I’ve found my friends/They’re in my head” #Nirvana “Lithium” Great #Muse cover at #Coachella#LOTD2014 4/12 (The highlight of Muse’s set was this cover played to remember Cobain’s suicide, 20 years later.)
“Let the desert wind/Cool your aching head/Let the weight of the world/Drift away instead” #Beck “The Golden Age” #LOTD2014 4/13 #Coachella (One of my favorite Beck songs, perfect on the closing night of the weekend.)
“As it breaks, the summer will warm/But the winter will crave what is gone” #FutureIslands “Seasons (Waiting On You)” #LOTD2014 4/14
“Let me tell you how it will be/There’s one for you, nineteen for me” #TheBeatles “Taxman” #LOTD2014 4/15 (Tax day. Duh.)
“You wasted my time/Like to see you try & give it back/I’m working/But not working for you” #Superchunk “Slack Motherfu*ker” #LOTD2014 4/16
“Finally relax my weary limbs/Just lay still/The ceiling undulates/The fault of some strange pill” #DumDumGirls “Bedroom Eyes” #LOTD2014 4/17
“And Saturday’s no good I got a show/So it’s got to be Good Friday/Then it’s so long” #BlackCrowes “Good Friday” #LOTD2014 4/18 (Good Friday. Yep.)
“Divide the time it takes to look inside/And realize that real guys go for real down to Mars girls” #Outkast “Roses” #LOTD2014 4/19
“M.Y.T.H. is belief in the game/Controls that keep us in a box of fear/We never listen” #PearlJam “Faithfull” #LOTD2014 4/20 (My own personal tribute to the Easter holiday.)
“When you say/Now we got Hell to pay/Don’t worry, baby, that’s okay/I know the boss” #AfghanWhigs “Going To Town” #LOTD2014 4/21
“No reason to run and hide/You’re looking through a cracked mirror/No one knows the reason why” #SocialDistortion “Bad Luck” #LOTD2014 4/22
“My love I’m an owl on the sill in the evening/But morning finds you/Still warm & breathing” #NekoCase “This Tornado Loves You” #LOTD2014 4/23
“I don’t understand how the last card is played/But somehow the vital connection is made” #Elastica “Connection” #LOTD2014 4/29 (A salute to the beginning of Response Expo and all of its networking glory.)
“Brick or stone cannot hurt me/Madmen around the city go/They attack I’ll bring them down” #JanesAddiction “Superhero” #LOTD2014 4/30
July’s cover feature got its start in a conference room at the JW Marriott Desert Springs Resort in February. There, at the eTail West event in Palm Desert, Calif., Charlie Cole — then merely chief digital offer for Tumi, who’s since added the title of global chief e-commerce officer for its parent company Samsonite — gave a presentation about his company’s digital marketing and measurement efforts during the past two years. His no-nonsense talk was impressive, and the story it told about Tumi’s efforts was one I wanted to know more about. I reached out to Cole after returning from the event to gauge his interest in a story — and he responded quickly. An open book throughout the process, Cole was one of the more refreshing cove subjects I’ve worked with in recent years. Unsurprisingly, then, the story — just a slice of how Tumi/Samsonite is tackling the great e-commerce revolution — feels like fresh air at a time when marketing and technology teams tend to find themselves at loggerheads more often than necessary. If you missed the link above, here it is once again: Digital Determination
What TV will look like three, five — or, god forbid, 10 — years from now is anyone’s guess. Our freelancer Nicole Urso Reed took the assignment for our annual look at marketing in the entertainment space and decided to poke around for answers to that question, as well as what those changes might mean for marketers who’ve long given TV the largest cut of their budgets. From mobile and online video to over-the-top (OTT) and video-on-demand (VOD), the possibilities are exciting. Oh, and Nicole’s headline nod to one of my favorite Dr. Dre songs certainly doesn’t hurt. In case you skipped the link above: The Next Episode
Those different possibilities are also driving changes across the video production space, as our freelancer Bridget McCrea continued to learn in her latest look at the production and creative space. Speaking with a half-dozen experts, McCrea finds that different ad lengths — yes, all the way up to a half-hour — still work, depending on the product, the target, and the media outlet. How are producers changing how they do things based on these opportunities? Here’s that story link again: Creative Leverage
Our monthly direct response TV and radio media billings enter the 2017 calendar year with a look at first-quarter long-form DRTV results. A market that’s lost ground in nine of the past 10 years started 2017 in similar fashion, dropping nearly 12 percent in comparison to its 1Q 2016 totals. However, the problem doesn’t seem to be availability of half-hour spots but rather the gaining power of the lower-cost broadcast and satellite markets at the cost of the contracting cable network sector. As cable pricing continues to fall to compete, overall spending results continue to dip. For a full look at 1Q 2017 long-form DRTV media billings, click here: Long-Form DRTV Billings Start 2017 on the Wrong Foot
The July issue also includes a number of strong submissions in our column well:
Here’s hoping everyone had a great 4th of July holiday! After returning from a week in Massachusetts, visiting my wife’s family and friends, I pushed through my inbox and some other pressing matter to give myself a few moments to put together a quick recap of Response‘s June issue. While we’re still getting back on track with timing following late April’s Response Expo, the issue has been online and hitting mailboxes for more than 2 weeks now. Led by a cover story on one of Blue Cross Blue Shield‘s largest affiliates, Highmark, the issue also includes features on the wider healthcare and pharmaceuticals market and a pair of loosely connected stories: a roundtable on the vast effects of Amazon on marketers and retailers of all stripes; and our second quarterly Advisors Forum of 2017, which tackles the rapidly changing retail space. Looking for background on how these items — and more — came together? You’ve come to the right place.
The cover feature on Pittsburgh-based Highmark — featuring an interview with Chris Zdanowski, director, strategic marketing, senior markets, commercial markets, and retail — had its beginnings in an email pitch from Highmark’s agency, Partners + Napier, in February. Shortly thereafter, I connected with Becca Bellush, the agency’s associate director of PR and social media, who served as an outstanding liaison between the Highmark team and me. Not only was this story a pleasure to work on from start to finish, due to the accessibility of Bellush, Zdanowski, and all others involved, but it also bore out many of the concepts we’ve been talking about recently in Response. The highlighted campaign features a mix of online and offline media, has a clear and measurable goal, and maximizes back-end technology to track results. If you missed the link to the story above, here it is once again: Marketing With High Marks
Beyond Highmark’s success using performance-based marketing tactics, our freelancer Bridget McCrea tackled a wider look at what’s new in marketing across the healthcare and pharmaceutical markets. She found marketers, both large and small, utilizing new technology to take their messages — and more importantly, their services — directly to consumers, at the time and place they wish. From using secure, online video chat to apps that allow patients to make more informed decisions about their care, health and pharma marketers are ahead of the technological game. In case you skipped the link above: The Future of Healthcare Has Arrived — and It’s D-to-C
The second of our quarterly roundtables featuring members of the Response Advisory Board takes a look at the changing face of retail. Early in May, I sent a series of questions to our advisors and five leaders stepped up to share their thoughts on how brick-and-mortar and e-commerce can not only coexist but flourish as consumer desires — and their attendant habits — change. If you missed the link, it’s right here: The Changing Face of Retail
My Editor’s Note column riffs off of an idea I’ve formulated recently while attending industry events and thumbing through other publications. And it closes with a concept you’re going to see an awful lot of in the coming months — more pointedly than ever before. If you’ve been inattentive to the direction Response has taken and if you missed the link above, here it is: The Third Leg — Media Drives Technology and Commerce
Thanks again for reading and interacting with Response!