Jan 30

Response January: An ICON, a Roundtable, and a Rant on Real Value

Rather than just putting links on my Facebook and Twitter with my Response Magazine stories this month, I figured I’d transition the links to a single blog post that I could then link to said social media. Plus, this forum gives me a little space to expand on each story and give you some deeper background.

ICON's Eric Watterson was an excellent interview.

  • The January cover features ICON Health & Fitness’ Eric Watterson. The story’s genesis came on a September visit to R2C Group’s Portland offices, when agency leader Tim O’Leary took Response Publisher John Yarrington on a tour of their facilities, including the edit bays. A new version of the show for ICON’s ProForm Tour de France Trainer was being cut in one of the bays, so when our January sports & fitness issue rolled around, I dropped a note to R2C to gauge ICON’s interest in a cover story on its newest DR product success. Within days, R2C’s Lisa Calais had connected me with ICON  — and the resulting story can be found here.
  • Our January issue also includes a Response Advisory Board roundtable previewing some of the issues and opportunities DR marketers will face in 2012. Technology, politics, the economy and more are all major topics of discussion. And, in case you hadn’t noticed, we’ve changed the name of this group from Editorial Advisory Board to Response Advisory Board (see the board’s members here)to better reflect the group’s service across our product offerings, including assistance with Response Expo’s educational sessions and the initial nominations for the annual DRMA Marketer of the Year Award. These are the thought leaders in the industry, and to see their latest takes in the January issue, click here.
  • Finally, my monthly Editor’s Note column touches upon some of the magazine’s newest content to kick off 2012, including new Nielsen research and our efforts to make reading Response a more interactive experience. At the same time, making a point about the true value of our properties — the fact that we always use third-party verification of our opted-in customers let’s both our readers and advertisers know our commitment to real service — feels more crucial in a time where competition is tight for all of us. As committed as those in the DR space are to their clients and customers are, Response’s commitment to you is just as strong. To read my take, just click here.

Most importantly, thanks for reading and interacting with Response!

Sep 04

Where to Find My Professional Media Work

Response Author Page, hosting links to all bylined articles for Response Magazine and its associated properties

Response on the Radio, featuring radio interviews I’ve done discussing the direct response business

USCFootball.com Story Index, searchable by date range, to find all bylined articles for the website