Dec 13

Response October: New Look, New Feel, Same Strong Content

Brand, refreshed! Our first issue under our sleek new masthead and tagline — the magazine for media, technology, and commerce — the October 2017 cover features Boll & Branch, the winner of our ninth annual DRMA Marketer of the Year Award. And not only did the magazine get a facelift, so did our website, If you haven’t bounced around the site yet (let’s be honest, this recap’s a bit on the late side), I urge you to do so! The cover story itself includes interviews with the Boll & Branch team, as well as leaders from the other two finalists: Highmark Health and Monster Worldwide. The issue also features our annual look at the automotive marketing space, a dive into the domination of Google and Facebook in digital advertising, and the latest edition of our biannual media buying and planning guide. Want to get deeper into the first issue of Response 3.0 (our moniker for the rebrand project around the office)? Read on!

  • With each of our three nominees for the Marketer of the Year Award having been featured in a cover story during the preceding calendar year, the competition for the 2017 DRMA honor (and second cover feature in Response) was one of the fiercest in years. Of her company’s victory, Cally Everett, vice president of marketing for Boll & Branch, says, “We have always made decisions as a company based on what’s right for us, not what our competitors are doing, and it’s encouraging to see that our approach is resonating with consumers and other marketers alike.” If you missed the link above, read more from Everett, Monster’s Chris Owen, and Highmark Health’s Chris Zdanowski by clicking here: Blanketing the Competition
  • Freelancer Doug McPherson speeds directly into traffic — social media traffic — in his look at marketing in the automotive space. Manufacturers, dealers, and others involved in auto marketing are finding great success online — particularly using Facebook — to reach, groom, and eventually sell to new car buyers. Miss the link above? Here it is again: The Wheel Deal
  • Beyond the shocking stats — such as Facebook and Google owning 85-percent of digital advertising’s growth during the past year — just what is it about these two behemoths that’s drawing marketers to give them so much advertising budget? What can other digital ad outlets do to compete — as Amazon begins to flex its muscles, as well? And what can marketers expect from the digital advertising space in the coming year(s). Freelancer Bridget McCrea digs deep for a few answers that could help. Here’s that link again: The Gigantic Digital Ad Duopoly
  • Freelancer Nicole Urso Reed queries leaders of some of the industry’s key agencies in her latest edition of our ongoing media buying and planning guide. Expansion or consolidation? That is the question. The answer: Both? Neither? Check out the story to find out the latest: Consolidation Rules
  • Our monthly direct response TV and radio media billings enter second-quarter 2017 with Response’s own long-form DRTV research. To no one’s shock, the 28:30 space suffered yet another drop: a 4.5-percent decrease that represents the fifth consecutive losing period for the long-form market. Spending was up in the top 30 DMAs, while marketers also invested a bigger share of their pies in the lower-cost satellite and broadcast outlets. For a full look at 2Q 2017 long-form DRTV media billings, click here: Long-Form DRTV Suffers Fifth Consecutive Down Quarter
  • Don’t miss October’s power-packed column submissions, as well:
  • Finally, as you might expect, my Editor’s Note column riffs on the changes represented by this issue of Response. What are we thinking by undertaking this refresh of the magazine and the DRMA and — in the case of our annual event, MTC Expo — full rebrand? How are we hoping our readers, members, and attendees respond? If you missed the link above, here it is: Response Refreshed — Here’s to the New World of Marketing!

Thanks again for reading and interacting with Response!

Mar 16

#LOTD2013: February Playlist

#LOTD2013 February PlaylistAs I explained in last month’s recap post of the January playlist, along with the Photo-a-Day project I launched on Jan. 1, I also decided to take on a daily Twitter project: sharing a Lyric of the Day (hence the #LOTD2013 hashtag that goes along with each Tweet).

Here’s the list of February’s Tweets (find the Spotify playlist I’ve created from these lyrics linked at the end of the post or on the image at right), with some brief explanations (in italics) for a number of the lyrics. Remember, if you want to see the lyrics as they pop up daily, just give me a follow on Twitter!

  • “Quench me when I’m thirsty/Come on and cool me down, baby, when I’m hot. (ooh-ooh-ooh-ooh)” #BobMarley “Stir It Up” #LOTD2013 2/1
  • “If I look hard enuf into the setting sun/My love will laugh with me before the morning comes” #RollingStones “Paint It Black” #LOTD2013 2/2
  • “I’d like to hear a little guitar/I guess it’s time to put the top down” #CountingCrows “Raining in Baltimore” #LOTD2013 2/3 – The Baltimore Ravens win Super Bowl XLVII, 34-31, over the San Francisco 49ers.
  • “Don’t it suck about the succubi, the bloodsuckers and the parasites/They’re never funny” #TheHoldSteady “A Slight Discomfort” #LOTD2013 2/4
  • “Rampart boys with loaded rifles/Guatemalan soccer ball instant replays/Mango ladies, vendedoras” #Beck “Que Onda Guero” #LOTD2013 2/5
  • “Because my inside is outside/My right side’s on the left side/’Cause I’m writing to reach you” #Travis “Writing to Reach You” #LOTD2013 2/6
  • “Some fools love to perform/U know the type loud as a motorbike/But wouldn’t bust a grape in a fruit fight” #JayZ “99 Problems” #LOTD2013 2/7 – Dedicated to fake tough guy lifting in my building’s rooftop gym.
  • “Stranded in this spooky town/Stoplights are swaying, phone lines are down/This floor is crackling cold” #KingsofLeon “Closer” #LOTD2013 2/8
  • “Please see for me if her hair hangs long/If it rolls and flows all down her breast.” #BobDylan “Girl From the North Country” #LOTD2013 2/9 – Struck by the placement of this song in “Silver Linings Playbook,” which I saw this Saturday night.
  • “Run a mile for the cause, I’m righteous above the law/Playa my style’s raw, I’m born to mack …” #Nelly “Country Grammar” #LOTD2013 2/10 – One of my top running songs, it shuffled on to my iPod at just the right moment this morning when I was running my first competitive 10k race in Santa Monica.
  • “Poets, priests and politicians/Have words to thank for their positions” #ThePolice “De Do Do Do, De Da Da Da” #LOTD2013 2/11
  • “Nothin’ much to say I guess/Just the same as all the rest” #U2 “Tryin’ To Throw Your Arms Around The World” #LOTD2013 2/12
  • “Give all of my mercy/Give all of my heart/Never thought I’d miss you/That I’d miss you so much” #TheJayhawks “Blue” #LOTD2013 2/13
  • “Cupid, draw back your bow and let your arrow go/Straight to my lover’s heart for me, for me” #SamCooke “Cupid” #LOTD2013 2/14 #HappyVDay – My favorite vaguely Valentine’s Day-related song.
  • “All day you’ve been working that hard line/Now tonight you’re gonna have a good time” #BruceSpringsteen “Out In The Street” #LOTD2013 2/15
  • “A live wire, barely a beginner/But just watch that lady go/She’s on fire …” #VanHalen “Dance The Night Away” #LOTD2013 2/16
  • “Cause I have done it before/And I can do it some more/I’ve got my eye on the score” #TheHives “Tick Tick Boom” #LOTD2013 2/17 – Experienced 11-plus amusing and rocking minutes of this tune at the House of Blues Anaheim on this fine night.
  • “When my thoughts start to feel like mine/They’re taken from me, it seems to happen every time” #TheWhiteStripes “Do” #LOTD2013 2/18
  • “Yeah, ya got plastic boots/Y’all got cocaine eyes/Yeah, ya got speed-freak jive” #RollingStones “Can’t You Hear Me Knocking” #LOTD2013 2/19
  • “Motion pictures on my TV screen/A home away from home, livin’ in between” #NeilYoung “Motion Pictures” #LOTD2013 2/20
  • “Clean as a whistle/Smellin like a rose/She got no dirty little fingers/Bloodshot eyes are gone” #BlackCrowes “Twice As Hard” #LOTD2013 2/21
  • “Only a lad/Really can’t blame him/Only a lad/Society made him/Only a lad/He’s our responsibility” #OingoBoingo “Only A Lad” #LOTD2013 2/22
  • “Got the wheels, petrol’s cheap/Only went there for a week/Got the sun got the sand/Got batteries in the handycam” #U2 “Miami” #LOTD2013 2/23 – Arrival day in Miami Beach for an annual work trip. Always excited to arrive there.
  • “Glaciers melting in the dead of night/And the superstars sucked into the supermassive” #Muse “Supermassive Black Hole” #LOTD2013 2/24
  • “Feelin’ rough/Feelin’ raw/In the prime of my life/Make some music & some money/Find models for wives” #MGMT “Time To Pretend” #LOTD2013 2/25 – It’s nearly inevitable that at some point during a trip to Miami Beach, you find yourself noticing that much of it is actually closer to L.A.’s plastic reputation than L.A. really is.
  • “Hell-bent or heaven-sent/Listen to the propaganda/Listen to the latest slander” #ElvisCostello “Pump It Up” #LOTD2013 2/26
  • “All I get is these vampires and blood suckers/All I see is these ni**as I’ve made millionaires” #JayZ #KanyeWest “Monster” #LOTD2013 2/27
  • “The bus is running/It’s time to leave/The summer’s gone/And so are we” #CountingCrows “Miami” #LOTD2013 2/28 – Check-out day in Miami Beach. Always excited to leave there.

Here’s the Spotify playlist if you’d like to listen along! #LOTD2013: February