Well, I imagine the fact that I decided to continue the Lyric-of-the-Day project into 2014 somehow made these updates a little less urgent for me. However, let’s be honest, I might have lost interest in the recap posts if I was you by this point! 🙂
Nonetheless, I will forge on and eventually catch up — starting now. Here’s the monthly #LOTD2013 playlist for last September (find the Spotify playlist I’ve created from these lyrics linked at the end of the post or on the clickable image at right), with some brief explanations (in italics) for a number of the lyrics. Remember, if you want to see the lyrics as they pop up daily, just give me a follow on Twitter!
“Two lovers lie with no sheets on their bed/And the day it is breaking” #U2 “Electrical Storm” #LOTD2013 9/1
“I am smitten/I’ll do anything (I’ll do anything)/A kiss, breath turpentine” #REM “Crush With Eyeliner” #LOTD2013 9/2
“Time passes much too quickly when we’re together laughing/I wish I could sing it to you” #Chicago “Beginnings” #LOTD2013 9/3
“Don’t harass me/Can’t you tell/I’m going home/I’m tired as hell/I’m not the cat I used to be”#Pretenders “Middle Of The Road” #LOTD2013 9/4
“My life/You electrify my life/Let’s conspire to ignite/All the souls that would die just to feel alive” #Muse “Starlight” #LOTD2013 9/5
“I don’t need to fight/To prove I’m right/I don’t need to be forgiven” #TheWho “Baba O’Riley” #LOTD2013 9/6
“I’ve seen the good side of bad/And the down side of up/And everything between” #Everlast “What It’s Like” #LOTD2013 9/7 (A perfect perspective for a long-time USC fan on this night when the Trojans lost their home opener, 10-7, to lowly Washington State.)
“She looked at me and told me/I was the only one in the world/Now I have found my girl” #TheDoors “Blue Sunday” #LOTD2013 9/8
“Been thinking ’bout catching a train/Leave my phone machine by the radar range” #SherylCrow “A Change Would Do You Good” #LOTD2013 9/9
“2 of a kind/We’ll find a way/To do what we’ve done/Let me be the 1 that shines with you/And we can …” “Slide Away” #Oasis#LOTD2013 9/10 (A little turn of phrase for the birthday girl.)
“Dear New York I know a lot has changed/2 towers down but you’re still in the game” #BeastieBoys “An Open Letter To NYC” #LOTD2013 9/11 (Self-explanatory, I’d hope.)
“You just want someone to talk to/They just wanna get their hands on you/You get whatever you choose” #Eagles “Those Shoes” #LOTD2013 9/12
“Always take a big bite/It’s such a gorgeous sight/To see you in the middle of the night” #TheCure “Friday I’m In Love” #LOTD2013 9/13
“When I hear that trumpet sound/I’m gonna rise right out of the ground” #JohnnyCash “Ain’t No Grave” #LOTD2013 9/14
“Don’t stop inspiring me/Sometimes it’s hard to keep on running/We work so much to keep it going” #NoDoubt “Running” #LOTD2013 9/15 (A running lyric for the USC Urology Charity 5K I ran this morning.)
“I know what is going on/I know that I’ll wait til dawn/I know just exactly what’s on your mind” #Raconteurs “Rich Kid Blues” #LOTD2013 9/16
“Turn the tables with our unity/They’re neither moral nor majority/Wake up and smell the coffee” #L7 “Pretend We’re Dead” #LOTD2013 9/17
“And in the world a heart of darkness/A fire zone/Where poets speak their heart/Then bleed for it” #U2 “One Tree Hill” #LOTD2013 9/18 (One of my dad’s favorite songs on his birthday.)
“Turn it up a notch/First you get a swimming pool full of liquor/Then you dive in it” #KendrickLamar “Swimming Pools (Drank)” #LOTD2013 9/19
“Cut the night just like a razor/Rarely talk & that’s the danger” #INXS “The One Thing” #LOTD2013 9/20 (25 yrs ago tonite @PacAmp w/@kzener) (Guess I made my own note about this one in the actual Tweet, eh Karl?)
“Put de lime in de coconut/You drink ’em bot’ togedder/Put de lime in de coconut/And you feel better” #HarryNilsson “Coconut” #LOTD2013 9/21
“It’s how/I give this gift to you/It doesn’t seem like much, but it’s the best that I could do” #Sugar “Gift” #LOTD2013 9/22
“We hope you enjoy your stay/Outside the sun is shining /It seems like heaven ain’t far away” #Killers “Enterlude” #LOTD2013 9/23 #LasVegas(Headed to Las Vegas on this fine morning for an annual work event.)
“Your mommy’s all right/Your daddy’s all right/They just seem a little weird” #CheapTrick “Surrender” #LOTD2013 9/24 (On this lovely Tuesday evening, I attended two separate private parties at Surrender nightclub at the Encore in Las Vegas.)
“We’ve come too far to give up who we are/So let’s raise the bar and our cups to the stars” #DaftPunk “Get Lucky” #LOTD2013 9/25 (The tune we chose for our annual DRMA member video, which debuted on this night at the Marketer of the Year party in Las Vegas.)
Catch-up time: “I’m always hearing voices on the street/I want to shout but I can’t hardly speak” #RollingStones “Rocks Off” #LOTD2013 9/26
“Such a muddy line between/The things you want/And the things you have to do” #SherylCrow “Leaving Las Vegas” #LOTD2013 9/27
“There’s danger on the edge of town/Ride the King’s highway, baby/Weird scenes inside the gold mine” #TheDoors “The End” #LOTD2013 9/28 (An ode to Lane Kiffin on the occasion of his final embarrassment as USC’s head coach.)
“Taking me where I want to be/I’m taking a ride/With my best friend” #DepecheMode “Never Let Me Down Again” #LOTD2013 9/29 (Caught D-Mode at Staples Center. Impressive show.)
“Ring out the bells again/Like we did when spring began” #GreenDay “Wake Me Up When September Ends” #LOTD2013 9/30
The May issue of Response has been available online since right around Memorial Day — but with a busy schedule and a week out of the office, I’m only just now getting to my regular glance inside the issue. Now, with the June issue on the verge of debuting online and in your mailboxes, I forced myself to take some time today to take a look at our May magazine, including the cover feature on hardware giant Briggs & Stratton, our recap of Response Expo and more.
One of our most popular research efforts, the annual Cable Network Directory is a who’s who of those selling DR media time at the cable network — and now satellite provider and MSO — level. From behemoths like Viacom, Turner and Discovery to small independent networks, we strive to grow this list every year. And, with more than 135 networks listed in 2014, we’re proud to say that this version of the directory is the biggest and most complete yet! If you want to know who to call to buy time for your DRTV campaign and you didn’t click the link above, here’s another chance: 2014 Cable Network Directory
The final quarter of direct response TV and radio media billings results proves no better for the short-form DRTV market. Fourth-quarter billings dipped more than 10 percent from the same quarter in 2012 — sadly, the year’s best quarterly result in Kantar Media’s short-form DRTV research. As we begin to track 2014 billings, one hopes that Kantar’s contention that a change in measurement and calculation was responsible for about 50 percent of the year’s nearly $1 billion drop from 2012 is true. For more on 4Q short-form DRTV billings from Kantar and Response, click here: Short-Form DRTV Media Wraps Unsightly 2013
Moderating a session at Response Expo.
Finally, my Editor’s Note takes a fond look back at Response Expo. As the co-founder of this event, the eighth version of it that took place in late April and early May was perhaps the most fulfilling. With our smallest team ever and minimal support or notice from our parent company, I cannot tell you just how proud I am of all of my Response teammates, from our core crew in the Orange County office to our key supporting staff who join us each year from our Newton, Mass., office. With a team that’s, at best, half the size of teams that put on other events in our industry, the hard work that goes into creating Response Expo is rather tiring. So to see the event unfold with nary a hitch and to hear the wonderful feedback of our attendees, exhibitors, sponsors and speakers is incredibly satisfying. To read my full take, here’s the link once again: Feeling the ‘Vibe’ at Response Expo
Thanks again for reading and interacting with Response!
The April issue of Response has been available online since shortly before Response Expo, which took place about three weeks ago. But, with the craziness surrounding the Expo and some immediate deadlines for the upcoming May issue following closely on its heels, there hasn’t been much time for me to share an inside look at the issue. However, with the May issue now out the door (and on its way to our readers soon!), I had a moment today to catch up and take a deeper look at April’s book, including the cover feature highlighting Murad, our roundtable with the 2014 DR Hall of Fame inductees, two DRMA Spotlight stories and a rather pointed Editor’s Note column.
In early 2007, I interviewed Dr. Howard Murad about his line of skin care products and how the brand had used direct response marketing to build its consumer base and recognition. Seven years later, with the brand still flourishing and a pair of its marketing executives set to speak at Response Expo, we decided it was time to see how Murad’s marketing has changed with the times. Unsurprisingly, Marina Randolph — executive vice president of direct for the Southern California-based company — and the rest of the Murad team have expanded the company’s marketing arsenal to work in today’s consumer-controlled landscape. Quite simply, it’s an omnichannel world and — as a marketer — Murad is representative not only of those in the beauty and personal care space, but all marketers who are combining direct, digital and data-driven efforts to keep pace. If you missed the link to the story above, here it is once again: Getting Better Every Day
Again tying in with Response Expo, we were able to catch up with the nine living members of the second class of the DR Hall of Fame. The group, which also included posthumous inductee Billy Mays, is truly a who’s-who of direct response history, and each of them was saluted wonderfully by more than 400 attendees at the induction ceremony in San Diego on May 1. Don’t miss these legends thoughts — if you didn’t click the link above, here’s another chance: The Pioneering Spirit!
The growing influence of retail sales — be it in store or online — is the subject of this month’s edition of the Response Advisors Forum. Not only do the members of our vaunted Advisory Board kick around the challenges and opportunities that keep growing in the omnichannel marketplace, but the online version of the story is a Web exclusive: the full, unabridged answers from each member of the Board. If you missed the link above, here it is once again: An Old Foe Becomes a Best Friend
The hits in this issue just keep coming as there are two DRMA Spotlight stories — a two-page feature on Maine-based Argo Marketing Group and a one-page Q&A with Phoenix-based Higher Power Marketing. The interview with Argo’s Jason Levesque actually took place in a cabana at the Loews South Beach Resort in Miami Beach in February. Argo’s growth during the past decade has been spectacular and Levesque has an understanding of where the market is headed. To read the story, click here: Growing Smiles on Customers’ Faces. To watch the video interview with Levesque, shot in Miami, click here: DRMA Spotlight Video — Argo Marketing Group. The genesis for the one-pager on Higher Power happened during a meeting for coffee in Scottsdale while the Response team was on a business trip in the Phoenix area. Peter Feinstein has a solid track record in the space and his thoughts about where his company and the business are going are intriguing. Take a look by clicking here: ‘Commerce With a Conscience’
Barry Jacobs: leader, mentor, friend.
As we closed in on the Expo, there was a big push for exposure in our monthly Field Reports news section. Along with some big industry news — Kevin Trudeau’s 10-year jail sentence; Twitter jumping into DR — three Q&As highlight the section. We were able to spend some time with Havas Edge‘s Jack Kirby about the consumer-centric marketing world (seeing a trend here, anyone?) and how marketers and agencies can best work together. We also had a chat with Top Dog Direct‘s Bill McAlister about the lifeblood of the business — product inventors. Finally, and most personally rewarding, I was able to sit down over a lunch with long-time media agency executive Barry Jacobs. Jacobs — a mentor and a friend — retired from full-time duty in the business (and from Mercury Media) following Response Expo. While he’s still taking on projects here and there, he’s doing so from the comforts of home after 55 years of helping shape the direct marketing world. Don’t miss these great Q&As and more — click here to take a look: Field Reports April
Mercifully, we’ve reached the last quarter of direct response TV and radio media billings results. Fourth-quarter long-form DRTV billings results mirrored the entire year for the 28:30 marketplace: 4Q results were off 5.3 percent, leaving the year down 5.7 percent. For the first time since 2004, long-form DRTV cumulative media billings failed to top $1 billion as more and more marketers seem to have raised spending in the lower-cost satellite space at the cost of the higher-priced cable market. For more on 4Q long-form DRTV billings from Response, click here: 4Q 2013 Long-Form DRTV Media Results Round Out Somber Year
Lastly, my Editor’s Note represents the difference between reporting and opinion journalism — a difference that the 24-hour news channels have sullied to the point of near invisibility. As noted above, we covered the facts of the sentencing of long-time DR industry burden Kevin Trudeau to 10 years in federal prison in the news section. But in this space (one designed specifically for opinion), I expressed the disdain of many in the business — based on many notes I received prior to this column’s publication and many more received after — for Trudeau’s continued negative influence on the good names of hundreds of marketers who have used direct response marketing in an ethical and successful way. Suffice it to say, I’m disappointed to see products using Trudeau the pitchman still on the air. And I’m not alone. To read my full take on the topic, here’s the link once again: Trudeau Story Points the Finger at ‘Self-Regulation’ … Again
Thanks again for reading and interacting with Response!