The July issue of Response has been available online for a couple of weeks now. Hopefully, if you’re one of our readers, you’ve taken a look at it, but — if not — here’s some back story on the cover feature on Turner’s Jason Baron and Katrina Cukaj, as well as a number of the other key pieces in the issue:
- July’s cover feature on Turner Networks is our first cover to hit on the network side of the direct response marketing business since May 2009. The team at Response has known Baron well for a number of years, and he’s worked hard to help build CNN and — in recent years — the entire Turner network group into a major force in the DR world. Along with EVP Cukaj, Baron and his team — which also includes Eric Steaple and Monique Pintarelli — are now driving the combination of DR and digital for the networks, showing a vision that we at Response love in this new era of direct, digital and data-driven marketing. Here’s the link again, if you missed it above: Fully Networked Media
- Former senior editor and long-time freelancer for Response Nicole Urso Reed takes a look at how DR marketers are measuring the success of social media within their campaigns. Response Expo speaker (and former marketing leader for HP and Kodak) Vince Ferraro and Capital One’s Patrick McLean (a Response cover boy in April 2012) are among those sharing knowledge. If you missed the link above, here it is: Count On Me
- The online edition of the July issue features another Web Exclusive column that did not appear in the print edition: Steven Feinberg of SF Global Sourcing discusses the difficulties of selecting the right product manufacturer in China, positing that when considering the trio of possibilities — fast, cheap and good — it’s likely best to settle on two of the three.
- Our latest analysis of the DR industry’s quarterly media billings results circles back to long-form DRTV billings’ 1Q 2013 results. Suffice it to say, 2013 did not pick up where 2012 left off in the space, as a loss of nearly $25 million from 1Q 2012 left long-form billings at their lowest 1Q level in eight years. For a full look at all the categorical and outlet results, here’s the link: Long-Form Media Billings Falter to Open 2013
- My Editor’s Note muses on the growing power of consumers over marketers’ messages and how they are responding to them. Once again, the combined power of direct, digital and data-driven marketing is providing the best possible answer. If you missed the link to my the column above, here it is once again: Regaining Control in a Consumer-Driven Marketing World
- Finally, on July 25, I was part of an online video report on Yahoo! Finance’s Daily Ticker about the “Top 5 Secrets of the As Seen on TV Industry.” While these may not be secrets if you work in the space, the piece was a good primer for consumers and centered around the recent successes of Allstar Marketing and Scott Boilen. If you missed the link above, take a look right here: Daily Ticker’s Top 5 As Seen on TV Secrets
Thanks again for reading and interacting with Response!