The March issue of Response has been available online for a couple of weeks now, but with Response Expo less than three weeks away, you can imagine how crazy things are around the office! The good news is that I finally found a few quiet moments today to give you an inside look at the issue, including the cover feature highlighting Wolfgang Puck’s new pressure oven, the announcement of Response Expo’s latest top-notch keynoter and more:
- In late 2013, one of the best PR folks in the biz, Andrea Pass of Steinreich Communications, let drop that she may be able to finagle a cover story for us on Puck, the celebrity chef best known for his legendary Spago in Beverly Hills. Working with Tim Pearson at Direct Holdings Global (formerly Time-Life), the Puck team was about to debut a brand new item, never seen in the housewares world: a combination pressure cooker/oven. Skip ahead to the morning of February 4, and I found myself inside Spago, watching the photo shoot for our cover and waiting to interview Puck for one of the more interesting stories I’ve worked on in some time. Puck was thoughtful, personable and funny — and very well-informed about the business — during our 20-minute chat over an iced green tea (him) and a cappuccino (me). Between the chef (who is also one of HSN’s most decorated product purveyors), Pearson and brand new media U.S.’ Patrick Raymond, who produced the video assets for the DR campaign, this is one of the more well-rounded cover stories I’ve been able to put together in some time. Oh, and the turkey you see Puck pulling out of the oven when you click through to the story? Cooked perfectly — 14 lbs., in just 55 minutes! And quite tasty. If you missed the link to the story above, here it is once again: Puck’s Housewares Masterpiece
- Once again, our Field Reports news section is a hearty one this month, led by a special Q&A with 2013 DRMA Member of the Year Kristy Pinand-Dumpert of Concepts TV Productions in Boonton, N.J. Additionally, the section includes the announcement of our Response Expo 2014 keynote speaker: former Super Bowl-winning football coach and current analyst and speaker Brian Billick. We’re so thrilled to have Billick, a spectactular speaker on teamwork, team building and turning your staff into something greater than the whole of its parts, kicking things off in San Diego on Tuesday, April 29. It’s just one more reason to attend the Expo! If you missed the link above to these two big stories (and more), click here to take a look: Field Reports March
There’s no doubt: 2013 was a down year for direct response TV and radio media billings results. Third-quarter DR radio results continued the trend, slipping a little more than 5 percent from the same quarter a year ago. The key: a drop in spending on the top 10 campaigns. Only an increase in spending on lower-end campaigns helped keep the floor from falling out. For more on 3Q DR radio billings from Kantar Media, click here: 3Q 2013 DR Radio Media Billings Slip 5.4 Percent
- Finally, my Editor’s Note leaned heavily on the industry’s long-term successful work in the housewares space. After all, March means two things to long-time readers of Response: a visit to Chicago’s International Home + Housewares Show, and a great time at our annual DRMA Chicago Reception. The housewares market, much like the healthcare market we covered in February, is clearly one of the verticals that has embraced the combination of direct, digital and data-driven marketing methods with great success. For more of my thoughts, here’s the link once again: Housewares Finds Plenty of Green Using Direct Concepts
Thanks again for reading and interacting with Response!