- Having just returned from the annual International Home+Housewares Show in Chicago, I can tell you for a fact that the market’s excitement for and use of DR marketing is at an all-time high, as I contended in my March Editor’s Note.
While there, it was a pleasure to meet Chef Rick Tarantino and Susan Zaso, crucial contributors to our feature story about celebrity chefs and their influence on housewares marketing. At the same time, it was great to catch up with Concepts TV Productions‘ Collette Liantonio, who authored a great column for the issue about how housewares marketers are using DRTV to help out consumers facing the tough economy. It’s always great when an issue of Response really comes together and is well timed, and, thanks to our contributors, this was definitely one of those!
- We also announced a couple of big news items in this month’s Field Reports section, including welcoming ex-Blue Angels leader John Foley as the keynoter at Response Expo 2012. If anyone can fill the big shoes of Earvin “Magic” Johnson and Sir Bob Geldof — our past two Expo keynote speakers — it’s Foley.
His inspiring talk is also full of great business insight and is sure to wow our attendees. Finally, Response has teamed with the Direct Marketing Association to sponsor its DMA in DC event on March 26-27. For marketers interested in learning about the hottest regulatory topics facing their businesses and reaching the right government representatives to tackle those issues, the DMA in DC event promises to be a great forum!