About Tom

Ad industry magazine editor, online sports columnist, known ranter, USC '94, all-around swell guy.
Aug 16

#LOTD2014: April Playlist

Still playing catchup to the end! Here’s the latest way-overdue Lyric-of-the-Day project recap from 2013-2014 from April 2014.

As a refresher, each day from Jan. 1, 2013 through Dec. 31, 2014, I posted a lyric on my Twitter feed. At the end of each month, I created a Spotify playlist of the songs featured, and throughout much of 2013-14 here on the blog.

Here’s April’s #LOTD2014 playlist (find the Spotify playlist I’ve created from these lyrics linked at the end of the post or on the clickable image at right), with some brief explanations (in italics) for a number of the lyrics.

  • “And the warmth of your smile starts a-burnin’/And the thrill of your touch gives me fright” #LedZeppelin “Fool In The Rain” #LOTD2014 4/1
  • “The days went by like paper in the wind/Everything changed then changed again/It’s hard …” “To Find A Friend” #TomPetty #LOTD2014 4/2
  • “Lord of lyrics, duke of discussion/Ruler of rock, your king at cold-crushin” #RunDMC “Raising Hell” #LOTD2014 4/3
  • “They put you down, they say I’m wrong/You tacky thing, you put them on” #DavidBowie “Rebel Rebel” #LOTD2014 4/4
  • “I’m so tired I can’t sleep/I’m a liar and a thief/I sit and drink …” “Pennyroyal Tea” #Nirvana #LOTD2014 4/5 #RIPKurtCobain #20years
  • “I don’t need your authority/Down with the moral majority/’Cause I want to be the minority” #GreenDay “Minority” #LOTD2014 4/6
  • “Yes, I’m jumping like a jumping jack/Dancing, screaming, itching, squealing, fevered” #TheCure “Hot Hot Hot” #LOTD2014 4/7 (Nothing like an early spring heatwave in L.A.)
  • “He headed west ’cause he felt a change would do him good/See some old friends good for the soul” #BobSeger “Hollywood Nights” #LOTD2014 4/8
  • “Come on and get your overdose/Collect it at the borderline/And they want to get up in your head” #BrokenBells “The High Road” #LOTD2014 4/9
  • “There’s a part of me that still believes/My soul will soar above the trees” #WhiteLies “To Lose My Life” #LOTD2014 4/10
  • “Exchangin good lucks face to face/Checkin his stash by the trash at St. Marks Place” #Replacements “Alex Chilton” #LOTD2014 4/11 #Coachella (Night 1 of Coachella 2014 brought a great show from The Replacements)
  • “I’m so happy ’cause today/I’ve found my friends/They’re in my head” #Nirvana “Lithium” Great #Muse cover at #Coachella #LOTD2014 4/12 (The highlight of Muse’s set was this cover played to remember Cobain’s suicide, 20 years later.)
  • “Let the desert wind/Cool your aching head/Let the weight of the world/Drift away instead” #Beck “The Golden Age” #LOTD2014 4/13 #Coachella (One of my favorite Beck songs, perfect on the closing night of the weekend.)
  • “As it breaks, the summer will warm/But the winter will crave what is gone” #FutureIslands “Seasons (Waiting On You)” #LOTD2014 4/14
  • “Let me tell you how it will be/There’s one for you, nineteen for me” #TheBeatles “Taxman” #LOTD2014 4/15 (Tax day. Duh.)
  • “You wasted my time/Like to see you try & give it back/I’m working/But not working for you” #Superchunk “Slack Motherfu*ker” #LOTD2014 4/16
  • “Finally relax my weary limbs/Just lay still/The ceiling undulates/The fault of some strange pill” #DumDumGirls “Bedroom Eyes” #LOTD2014 4/17
  • “And Saturday’s no good I got a show/So it’s got to be Good Friday/Then it’s so long” #BlackCrowes “Good Friday” #LOTD2014 4/18 (Good Friday. Yep.)
  • “Divide the time it takes to look inside/And realize that real guys go for real down to Mars girls” #Outkast “Roses” #LOTD2014 4/19
  • “M.Y.T.H. is belief in the game/Controls that keep us in a box of fear/We never listen” #PearlJam “Faithfull” #LOTD2014 4/20 (My own personal tribute to the Easter holiday.)
  • “When you say/Now we got Hell to pay/Don’t worry, baby, that’s okay/I know the boss” #AfghanWhigs “Going To Town” #LOTD2014 4/21
  • “No reason to run and hide/You’re looking through a cracked mirror/No one knows the reason why” #SocialDistortion “Bad Luck” #LOTD2014 4/22
  • “My love I’m an owl on the sill in the evening/But morning finds you/Still warm & breathing” #NekoCase “This Tornado Loves You” #LOTD2014 4/23
  • “Now the time has come (Time)/There are things to realize (Time)” #ChambersBrothers “Time Has Come Today” #LOTD2014 4/24
  • “Fee-fi-fo-fum/Look out baby cause here I come/And I’m bringing you a love that’s true/So get ready” #Temptations “Get Ready” #LOTD2014 4/25
  • “And even if time ain’t really on my side/It’s one of those days for taking a walk outside” #LovinSpoonful “Daydream” #LOTD2014 4/26
  • “Not trying to say/I’ll have it all my way/Always willing to learn/When you got something to teach” #DepecheMode “Strangelove” #LOTD2014 4/27
  • “I’m gonna add a little guitar/And make it easy to move your feet” #SlyAndTheFamilyStone “Dance To The Music” #LOTD2014 4/28
  • “I don’t understand how the last card is played/But somehow the vital connection is made” #Elastica “Connection” #LOTD2014 4/29 (A salute to the beginning of Response Expo and all of its networking glory.)
  • “Brick or stone cannot hurt me/Madmen around the city go/They attack I’ll bring them down” #JanesAddiction “Superhero” #LOTD2014 4/30

Here’s the Spotify playlist if you’d like to listen along: #LOTD2014: April

Aug 04

Response July: Digital (Focus). Digital (TV). Digital (Creative).

I decided to take a quick Friday break from working up the August and September issues of Response — summer can be a great time to catch up, after all — to recap our recently delivered (and posted) July issue. Along with this month’s cover story — an interview with Tumi/Samsonite C-level executive Charlie Cole — the issue includes features on the shifting market for entertainment content and our annual look at what’s new in the video production space. Let’s dig into how these stories — and other facets of the issue — came together.

  • July’s cover feature got its start in a conference room at the JW Marriott Desert Springs Resort in February. There, at the eTail West event in Palm Desert, Calif., Charlie Cole — then merely chief digital offer for Tumi, who’s since added the title of global chief e-commerce officer for its parent company Samsonite — gave a presentation about his company’s digital marketing and measurement efforts during the past two years. His no-nonsense talk was impressive, and the story it told about Tumi’s efforts was one I wanted to know more about. I reached out to Cole after returning from the event to gauge his interest in a story — and he responded quickly. An open book throughout the process, Cole was one of the more refreshing cove subjects I’ve worked with in recent years. Unsurprisingly, then, the story — just a slice of how Tumi/Samsonite is tackling the great e-commerce revolution — feels like fresh air at a time when marketing and technology teams tend to find themselves at loggerheads more often than necessary. If you missed the link above, here it is once again: Digital Determination
  • What TV will look like three, five — or, god forbid, 10 — years from now is anyone’s guess. Our freelancer Nicole Urso Reed took the assignment for our annual look at marketing in the entertainment space and decided to poke around for answers to that question, as well as what those changes might mean for marketers who’ve long given TV the largest cut of their budgets. From mobile and online video to over-the-top (OTT) and video-on-demand (VOD), the possibilities are exciting. Oh, and Nicole’s headline nod to one of my favorite Dr. Dre songs certainly doesn’t hurt. In case you skipped the link above: The Next Episode
  • Those different possibilities are also driving changes across the video production space, as our freelancer Bridget McCrea continued to learn in her latest look at the production and creative space. Speaking with a half-dozen experts, McCrea finds that different ad lengths — yes, all the way up to a half-hour — still work, depending on the product, the target, and the media outlet. How are producers changing how they do things based on these opportunities? Here’s that story link again: Creative Leverage
  • Our monthly direct response TV and radio media billings enter the 2017 calendar year with a look at first-quarter long-form DRTV results. A market that’s lost ground in nine of the past 10 years started 2017 in similar fashion, dropping nearly 12 percent in comparison to its 1Q 2016 totals. However, the problem doesn’t seem to be availability of half-hour spots but rather the gaining power of the lower-cost broadcast and satellite markets at the cost of the contracting cable network sector. As cable pricing continues to fall to compete, overall spending results continue to dip. For a full look at 1Q 2017 long-form DRTV media billings, click here: Long-Form DRTV Billings Start 2017 on the Wrong Foot
  • The July issue also includes a number of strong submissions in our column well:
  • My Editor’s Note column got its first inspiration from the wide array of music I listen to each day at my desk (currently playing: The Hold Steady‘s “How a Resurrection Really Feels”) and how important great songs (and great songwriting) are in my everyday life. At its essence, great songwriting is great storytelling. Somehow, in fewer than 500 words — with a well-deserved (and, sure, gratuitous) shot at “bro country” included — I get from there to a brief exposition on Response‘s ongoing transition. If you missed the link above, here it is: A Change in Focus Doesn’t Mean a Change in How We Tell Stories

Thanks again for reading and interacting with Response!