Jun 02

Response May: Vitaquest’s Chemistry, Expo Recap and the Annual Cable Network Directory

RES0513_CV1The May issue of Response has been available online for a couple of weeks now. Hopefully, if you’re one of our readers, you’ve taken a look at it, but — if not — here’s some back story on the cover feature on Vitaquest and Charlie Mooney, as well as a number of the other key pieces in the issue:

  • Once again, a link with Response Expo was crucial in bringing the cover story on Vitaquest Intl., and its marketing leader, Charlie Mooney, to our readers. Mooney spoke on a panel at our event in early April, after some discussions with him about he could become more involved with the event and the magazine. His expertise in the supplement space — and not just in marketing, but also creating product — shone through during his panel appearance, and his excitement about the use of direct response was just as powerful. It became obvious that Mooney and Vitaquest should be immediately considered for the special opportunity that is a Response cover, and following up immediately on his appearance at the show made great sense. Here’s the link again, if you missed it above: Just the Right Chemistry
  • Once again, the May issue means the reappearance of Response‘s annual Cable Network Directory. This is one of the magazine’s most popular pieces of research, and in 2013, we had more than 120 cable networks — an all-time high — respond to our requests for demo and sales contact information. If you have any role in the direct response media space, this list is crucial to your business. If you missed the link above, click here: 2013 Cable Network Directory
  • Our monthly Field Reports and But Wait, There’s More sections took a long look back at the news, networking and excitement of April’s Response Expo. From Bob Knight’s stellar opening keynote to Tone Loc’s exciting performance at the event’s closing night party, the 2013 Expo was packed more full of educational and networking experiences for our 3,000 attendees than any of the previous six events. To read about some of the event’s highlights, visit our Field Reports section and for a wide-ranging photo essay on the Expo, visit our But Wait, There’s More page. Additionally, the Expo’s full photo album can be reached on Flickr by clicking here: Response Expo in Pictures
  • In DRMA news, the Inter/Media Group of Companies returns to the Spotlight this month. Fresh of the posthumous induction of company founder Syd Yallen to the brand new Direct Response Hall of Fame, scion and current company leader Bob Yallen speaks about the growing influence of Inter/Media across the direct response advertising universe — from media to creative to breaking new ground in celebrity endorsements. As part of the package, I also worked on a video interview with Bob Yallen for a piece that was edited by the Inter/Media team. If you missed the links above here’s the print story link: A Vast Array of Capabilities. And here’s the video link: DRMA Spotlight Inter/Media Video
  • Our latest analysis of the DR industry’s quarterly media billings results circles back to short-form DRTV billings’ 4Q 2012 results. Much like the prior month’s long-form report, the final 2012 numbers for short-form DRTV were cause for celebration, as the which were cause for excitement, as the quarter’s 3.4-percent increase solidified a 4.1-percent jump for the year as a whole. While some indicators suggested a further tightening of market testing, stronger pricing and the willingness of top marketers to double down on short-form spending for successful campaigns made 2012 the best year in a half-decade. For a full look at all the categorical and outlet results, here’s the link: 4Q 2012 Short-Form DRTV Media Billings Rise $35.5M
  • Finally, my Editor’s Note wonders if 2013 can maintain the great media momentum shown in these media billings results. With economic indicators slowly moving in a positive direction — even with some troubling fits and starts, consumer confidence numbers are now at a five-year high — and marketers looking more and more at driving direct response from all media outlets (TV, E-commerce and more), I have high hopes. If you missed the link to my the column above, here it is once again: Can 2013 Carry 2012’s Media Billings Momentum Forward?

Thanks again for reading and interacting with Response!

May 12

#LOTD2013: April Playlist

LOTD AprilIn a much more timely fashion, here is the April recap of my Lyric-of-the-Day (#LOTD2013) project!

As usual, here’s the list of the month’s Tweets with some brief explanations (in italics) for a number of the lyrics. Find the Spotify playlist I’ve created from these lyrics linked at the end of the post or on the clickable image at right. Remember, if you want to see the lyrics as they pop up daily, just give me a follow on Twitter!

  • It’s #LOTD2013 catch-up day: “Heaven is the whole of the heart/Paradise is by the dashboard light” #TheHoldSteady “We Can Get Together” 4/1 (With Response Expo April 1-4, I don’t think I started Tweeting until April 5, catching up for missed days. Think of this – “We Can Get Together” – as an invitation to those heading to San Diego for the event)
  • “Here everybody has a neighbor/Everybody has a friend/Everybody has a reason to begin again” #BruceSpringsteen “Long Walk Home” #LOTD2013 4/2
  • “The time to rise has been engaged/You’re better best to rearrange/I’m talking here to me alone” #REM “Finest Worksong” #LOTD2013 4/3
  • “Cold coolin at a bar/Lookin for some action/But like Mick Jagger said/I Can’t Get No Satisfaction” #ToneLoc “Funky Cold Medina” #LOTD2013 4/4 (The Expo’s closing night party was a mini-flashback to my senior year of high school, with Loc putting on a great half-hour for all of our attendees.)
  • “It’s all right, doing the best you can/Well it’s all right, as long as you lend a hand” #TravelingWilburys “End Of The Line” #LOTD2013 4/5
  • “Could’ve been a lame jogger maybe/Or someone just about to do the freeway strangler, baby” #MissingPersons “Walking In L.A.” #LOTD2013 4/6 (Back in L.A., finally, after a long week in San Diego.)
  • “Forever we’d be free/Free to spend our whole lives running/From people who would be…” “The Death Of You & Me”#NoelGallagher #LOTD2013 4/7
  • “Do you see my smoking guns?/They’re smoking from a shootin’/Smokin’ from shootin'” #MyMorningJacket “Smokin’ From Shootin'” #LOTD2013 4/8
  • “I think I found my place/Can’t you feel it growing stronger?/Little conquerors” #FooFighters “Walk” #LOTD2013 4/9
  • “I rope-a-dope the evil with righteous/Bobbin’ and weavin’ & let the good get even” #PublicEnemy “Welcome To The Terrordome” #LOTD2013 4/10 (April 10 was the 23rd anniversary of the release of PE’s classic “Fear Of A Black Planet.”)
  • “I’ll shout and scream/I’ll kill the king/I’ll rail at all his servants” #RollingStones “Street Fighting Man” #LOTD2013 4/11
  • “What you wanted to see good/Has made you blind/What you wanted to be yours/Has made it mine”#Soundgarden “Fell On Black Days”#LOTD2013 4/12
  • “No good for nothin else/If you like to drink your whiskey/You might even shoot yourself” #Skynyrd “Saturday Night Special” #LOTD2013 4/13 (I imagine many current-day Skynyrd fans would be surprised by the rather, ahem, “liberal” message behind this song.)
  • “We ran til the gas got low/We were flyin close to heaven/Everything’s startin to glow” #TomPetty “The Trip to Pirate’s Cove” #LOTD2013 4/14
  • “Ya down by the river/Down by the banks of the river Charles/That’s what’s happenin baby” #TheStandells “Dirty Water” #LOTD2013 4/15 #Boston (Boston Marathon bombing. Enough said.)
  • “Now this looks like a job for me/So everybody just follow me/’Cause we need a little controversy” #Eminem “Without Me” #LOTD2013 4/16
  • “Will the wind ever remember/The names it has blown in the past?” #JimiHendrix “The Wind Cries Mary” #LOTD2013 4/17
  • “Oh this desert life/This high life/Here at the dying end of the day/I wasn’t made for this scene” #CountingCrows “High Life” #LOTD2013 4/18 (Arrival night in the low desert for Coachella 2013.)
  • “And when she lets me slip away/She turns me on/All my violence is gone/Nothing is wrong” #Blur “Beetlebum” #LOTD2013 4/19 #Coachella (A great set from Blur, with the surprisingly rocking version of “Beetlebum” as one of the highlights.)
  • “Here are all one & our hearts are true/The towers on the heights reach the heavens’ own blue” #DropkickMurphys “For Boston” #LOTD2013 4/20 (The Murphys’ emotional set, their first since Monday’s Boston tragedy, began powerfully with the raising of the Boston city flag.)
  • “The sun may rise in the east/At least it settles in the final location” #RedHotChiliPeppers “Californication” #LOTD2013 4/21 #Coachella (My favorite line in this song. Hard not to feel some home state goosebumps during this performance.)
  • “If that’s all that takes my sense/I’d catch it on a breeze and fill my lungs” #AlexClare “Where Is The Heart” #LOTD2013 4/22
  • “So many people to see/So many people you can check up on/And add to your collection” #ElvisCostello “Accidents Will Happen” #LOTD2013 4/23
  • “Oh, lovely Rita meter maid/Where would I be without you?/Give us a wink and make me think of you” #TheBeatles “Lovely Rita” #LOTD2013 4/24
  • “I’m throwing the childhood scenes away/I’m thru ripping myself off/Done ripping myself off” #Raconteurs “Broken Boy Soldier” #LOTD2013 4/25
  • “If you’re lonely/You know I’m here waiting for you/Just a crosshair/Just a shot away from you” #FranzFerdinand “Take Me Out” #LOTD2013 4/26 (Just thinking back to Franz Ferdinand’s very satisyfying Coachella set the previous weekend.)
  • “We keep it beaming like a beacon/If it’s clearance that you’re seeking” #Jurassic5 “Quality Control” #LOTD2013 4/27
  • “There’s alot of honey in this world/Baby, this honey’s for me/You’ve got to do what you do/Do it with me” #REM “Me In Honey” #LOTD2013 4/28
  • “She stirs the ice in her glass with her elegant finger/I wanna be what she’s drinking” #JohnMellencamp “Key West Intermezzo” #LOTD2013 4/29
  • “And you thought that we were faking/That we were all just money making/You do not believe we’re for real” #SexPistols “EMI” #LOTD2013 4/30

Here’s the Spotify playlist if you’d like to listen along: #LOTD2013: April