Jan 29

Photo-a-Day 2013: Week 4

The big photo project for 2013 reaches its fourth week. Enjoy the newest images!

22-JAN-2013: Who knew "Southeastern Wisconsin's largest managed prairie" had a stoner for a caretaker?

22-JAN-2013: Who knew “Southeastern Wisconsin’s largest managed prairie” had a stoner for a caretaker?

23-JAN-2013: Late night work, must be getting close to Expo time.

23-JAN-2013: Late night work, must be getting close to Expo time.

24-JAN-2013: The AT&T (formerly Transamerica) Tower, L.A.'s first high-rise. I worked here for 2+ years in the mid-90s.

24-JAN-2013: The AT&T (formerly Transamerica) Tower, L.A.’s first high-rise. I worked here for 2+ years in the mid-90s.

25-JAN-2013: Pershing Square palm trees can't hide the DTLA skyline.

25-JAN-2013: Pershing Square palm trees and some evening drizzle can’t hide the DTLA skyline.

26-JAN-2013: Craft beer bottles for recycling at a friend's housewarming/open house in the I.E.

26-JAN-2013: Craft beer bottles for recycling at a friend’s housewarming/open house in the I.E.

27-JAN-2013: This image from Sunday's dinner table lent itself to some interesting de-saturation.

27-JAN-2013: This image from Sunday’s dinner table lent itself to some interesting de-saturation.

28-JAN-2013: Crawling on the 110 northbound at 6:30 on a Monday evening.

28-JAN-2013: Crawling on the 110 northbound at 6:30 on a Monday evening.

Dec 26

A Year of Response ‘Editor’s Note’ Columns in 1 Entry

response-mag-logoAs we close out the year that was 2012, I began to read back on my Editor’s Note columns in the pages of Response for the past year. I do this annually, just to make sure that I maintain the most vital and balanced voice I can in support of the magazine’s goals, the DR industry’s goals and the individual business goals of our readers.

As I was reading through them, I figured that TomRants might be the perfect place to put an annual compendium of these columns at the end of each year. So, here you have them — all 12 of my personal opinion pieces from Response for 2012. As always, I’m open for feedback on any of my thoughts! Feel free to drop a line.

January: Adding Value and Accessibility Helps Our Readers, Advertisers

February: The DRMA at 5: A Milestone Due to Your Hard Work and Support

March: Housewares Market Continues to Be a DR Hot Spot

April: Response Goes to Washington

May: All Aboard? Setting Sail at  Response Expo 2012

June: While Some Remain Down in the Mouth, Most DR Indicators Are Up

July: From Bloodlines to the Bottom Line

August: Controversy Over NBC Olympics Coverage Gives Marketers a Golden Message

September: A Commitment to Marketers and Service Providers Drives Our Business

October: The FTC Leans Hard on the DR Business … Again

November: A November Surprise? 2Q DR Media Results Bode Well for Future

December: Giving Thanks … and Slowing Down Greed

 

 

May 11

Response May: Almost All About Expo

I’m back again with some links from this month’s edition of Response Magazine and some back story on each piece. Please click on any of the links to jump to the stories included within!

John Foley is the magazine’s May cover and the Expo’s keynote speaker.

  • The May cover features John Foley, former lead solo pilot of the Blue Angels, a U.S. Naval Academy graduate and holder of two master’s degrees from Stanford and another from the Naval War College — and Response Expo 2012‘s Keynote speaker (5:30 p.m., Tuesday, May 15 in San Diego). As in the past two years, with Sir Bob Geldof and Earvin “Magic” Johnson, it was a no-brainer to relate our cover to such a great keynoter for our Expo. And the 40 minutes I spent on the phone interviewing Foley were fantastic. He’s lively, engaging and has no hesitation in getting very personal. He really responded to every question with a full voice and didn’t shy away from broaching any topic. After the interview, I was more excited than ever to hear him speak in San Diego. If you missed the story link above, here it is again: Blue Angel John Foley
  • My monthly Editor’s Note column is centered on the Sixth Annual Response Expo. When John Yarrington and I started kicking around the idea six years ago to resuscitate the event (which had a good run in the 1990s with our predecessors), we never imagined just how amazing the response from this industry would be, year after year. It’s become the most gratifying week of the year for me personally, to see everyone in San Diego having such a great time doing business and getting the latest education. And the feedback we get from you all on site is truly breathtaking. Here’s hoping next week’s event is just as satisfying as the first five have been! Check out my take on it here: All Aboard for Response Expo!
  • Finally, our biggest issue of the year so far also includes my recap of our late March trip to Washington for the DMA in DC event, as well as my interview with Euro RSCG Edge‘s Steve Netzley, both found in our Field Reports news section. I spoke directly about the event in my April issue Editor’s Note, but this news piece gives you a more circumspect look at the entire event, with some attendee feedback. Meanwhile, talking with Netzley is always like listening to a great history of the DR world, while at the same time speaking to someone who is truly connected to what’s next. For these stories and more, visit our Field Reports section online now: DMA and Edge stories

Thanks again for reading and interacting with Response!